Product Marketing Lead, Creator - NFT Platform
- 6 applicants
Title:Product Marketing Lead, Creator NFT Platform
Location: APAC – Remote, CANADA – Remote, EMEA – Remote, GLOBAL – Remote, LATAM – Remote, UNITED STATES – Remote
Our mission is to unlock the collaborative power of communities by making Web3 universally easy to use, access, and build on.
Working with Consensys puts you at the forefront of an evolving paradigm , transforming our society for the better. We fundamentally believe blockchain is the next generation of technology that can lay the foundation for a more just and equitable society.
Blockchain tech is just over 10 years old. Ethereum itself is still a toddler and we’re far from reaching our full potential. You’ll get to work on the tools, infrastructure, and apps that scale these platforms to billions of users.
You’ll be constantly exposed to new concepts, ideas, and frameworks from your peers, and as you work on different projects challenging you to stay at the top of your game. You’ll join a network of entrepreneurs and technologists that reaches the edge of our ecosystem. Consensys alumni have moved on to become tech entrepreneurs, CEOs, and team leads at tech companies.
About Consensys NFT
We envision a world that is evolving from algorithm-driven platforms to ownership-based new internet, enabled by a growing set of (onchain) web3 elements. In the world where everyone will become a Creator, we believe digital collectibles (NFTs) will become a fundamental element of onchain commerce and social, and that this emerging class of Creators will help web3 cross the chasm into the mainstream.
We’re a mission-driven team of high-performers who are blockchain veterans, NFT degens, and absolute believers in this technology.
We work with the Internet’s most amazing Creators and brands, helping them build direct and deep relationships with audiences, powered by blockchain under the hood.
If you’re passionate about the creator economy and the technologies of the new internet, and want to work alongside the very best people in their field we’d love to have you join our mission.
What you’ll do
As the Product Marketing Lead, you will play a crucial role in shaping the strategy and execution of our go-to-market initiatives, enabling creators and brands to build their own communities through digital collectibles and onchain tools. You will be responsible for understanding our target audience of creators, identifying their pain points and needs, and crafting compelling marketing campaigns that showcase the unique value of our platform to the world.
Would be great if you brought this to the role
Product Messaging and Positioning:
- Develop and refine the value proposition for creators, effectively communicating how our platform caters to their specific needs.
- Craft clear and compelling product messaging that resonates with digital creators of all kinds, highlighting the benefits of joining and participating in our ecosystem
- Collaborate with cross-functional teams, including product, design, and engineering, to define go-to-market strategies for new features, creator use cases, and platform updates.
- Develop comprehensive marketing plans that encompass product launches, seasonal campaigns, and ongoing promotions targeted at creators and their communities.
- Conduct thorough market research and competitor analysis of various creator platforms and tools to identify key creator segments and understand their preferences, behaviors, and motivations.
- Create personas and segmentation strategies to tailor marketing initiatives to different types of creators effectively.
Content Creation and Distribution:
- Work closely with the content team to produce high-quality, creator-focused materials such as blog posts, tutorials, videos, and social media content.
- Coordinate content distribution across various channels, including social media, email marketing, and partnerships, to maximize impact and reach.
- Collaborate with the community management team to engage with creators and their fans actively, fostering a positive and supportive environment within our platform.
- Develop strategies to encourage user-generated content, collaborations, and interactions within the creator community.
Performance Analysis and Optimization:
- Monitor and analyze key marketing metrics, such as conversion rates, user acquisition costs, and engagement levels, to make data-driven decisions and optimize campaigns.
- Identify opportunities for growth, and work with the team to implement A/B testing and experimentation to improve overall marketing effectiveness.
- Bachelor’s degree in Marketing, Business, or a related field. An advanced degree is a plus.
- Proven experience in product marketing, preferably in the creator economy, blockchain, or NFT industry.
- Strong understanding of the creator economy, digital content, and social media trends. First-hand experience as a content creator is a plus.
- Passion for the new internet technologies, primarily blockchain and NFTs, with a deep appreciation for its potential in the creator economy.
- Exceptional written and verbal communication skills, with the ability to craft compelling and creative marketing materials.
- Experience leading and managing cross-functional teams to execute successful marketing campaigns.
- Solid analytical skills, capable of interpreting data and translating insights into actionable strategies.
Don’t meet all the requirements? Don’t sweat it. We’re passionate about building a diverse team of humans and as such, if you think you’ve got what it takes for our chaotic-but-fun, remote-friendly, start-up environment apply anyway, detailing your relevant transferable skills in your cover letter. While we have a pretty good idea of what we need, we’re ready for you to challenge our thinking on who needs to be in this role.
Consensys is an equal opportunity employer. We encourage people from all backgrounds to apply. We are committed to ensuring that our technology is made available and accessible to everyone. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Consensys is aware of fraudulent recruitment practices and we encourage all applicants to review our best practices to protect yourself which can be found (https://consensys.net/careers/best-practices-to-avoid-recruitment-fraud/)