Growth Marketing Manager

Yac

You will

  • Develop and own the entire user acquisition and growth strategy (sometimes from inception) to scale.
  • Identify, validate, and optimize new channels for growth, depending company scope. This could include:
  • Online acquisition (search, display, retargeting, social)
  • Offline (Billboards, building advertisements)
  • Direct Mail, Podcast, and Video Advertising
  • Viral loops
  • Affiliate marketing
  • Influencer Marketing
  • Non-paid search and SEO
  • B2B: Lead generation and scoring
  • Effective development of end-to-end marketing campaigns.
  • Effective management of project timeline, issues, risks, dependencies, and deliverables.
  • Management of production agencies/vendors/contractors to develop campaigns.
  • Defining, driving, and measuring key performance indicators (KPIs) for growth.
  • Own important metrics around growth, including conversion rates, activation rates, CAC, LTV, and ROI.
  • Develop an experimental approach to drive metrics, including A/B testing, rapid iteration and data analysis to make data-driven hypothesis (SQL is helpful).
  • Optimize funnels and conversion rates across landing pages and in-product flows.
  • Partner with cross-functional teams, including Product and Engineering to understand user touchpoints and optimize user experience across the product.
  • Build reporting dashboards and attribute ad spend by channel.